• VIDEO: Episode 11: The Journey BackWichita preps Project Minotaur as it leaves for its journey back to CONEXPO-CON/AGG 2020.
  • VIDEO: Episode 10: LearningsFrom the first focus groups at CONEXPO 2017 to customer clinics and jobsites throughout North America, Project Minotaur has evolved through extensive voice of customer feedback and traditional field testing.746
  • VIDEO: Episode 9: The First BuildersCASE builds a new line for Project Minotaur and implements World Class Manufacturing (WCM) principles as the company looks to retain the specially crafted design of the machine while also optimizing worker engagement with the machine and the workspace. 727
  • VIDEO: Episode 8: The First JobsChad Eaton of Grapes & Sons Excavating was one of the first operators at our customer clinic in Arizona earlier this year, and became one of the first contractors to put Project Minotaur to the test on real jobsites in the mountains of Colorado.712
  • VIDEO: Episode 7: Just Add FeedbackJosh Zimmerman discusses his role in dialing in the performance of Project Minotaur, and the important role that feedback plays in how the controls of the machine are refined. 685
  • VIDEO: Episode 6: Customer Clinic DocumentaryContractors from around the country come to a customer clinic in Arizona to be the very first to operate Project Minotaur.661
  • VIDEO: Episode 5: Lift the CurtainProject Minotaur team members discuss the work and planning that goes into developing a customer clinic for a new piece of construction equipment, and what they have in store for the first wave of contractors to operate the machine. 642
  • VIDEO: Episode 4: Break ThingsDan Seacat discusses the hours of testing put on equipment at the Wichita proving grounds, and what operators and testers are looking for as Project Minotaur comes closer to reality. 615
  • VIDEO: Episode 3: Heat, Data, Dozers, LoadersAir-to-boil testing puts equipment through extreme environmental and workload conditions before a new machine is ever seen by contractors.592
  • VIDEO: Episode 2: ConnectionsEngineers at the CASE manufacturing plant in Wichita, Kansas, discuss the first seeds of the idea that grew into Minotaur, and the core principle behind the frame design and blade/attachment interface. 568
  • VIDEO: Episode 1: Spare PartsCASE unveiled Project Minotaur at CONEXPO 2017 — a new machine category that brought together the performance attributes of a compact track loader and a dozer to create the industry's first ever Compact Dozer Loader, the DL450. CASE has since evolved the concept and is taking it into the next stages of development. This series will follow along the development process — Episode One details the steps taken since initial tests and focus groups after CONEXPO, the pieces of the original design left behind, and hints at the directions it is taking moving forward.511

The Origin Story

Making the Monster

In the Dirt

Aug 19, 2019

A Successful Customer Clinic

The first customer clinic had been in the works since February, when the team put out the word that Project Minotaur would be ready to get put through its paces (CASE internal operators, sometimes known as “iron chefs,” had already tested it intensively, which had led to many of the operational qualities reflected in the latest build).

“We wanted to assemble a diverse group of operators/customers who each would have different job site requirements,” explained Aaron Baldwin, product validation manager, CASE. “So we looked at different parts of the US & Canada where units would be used in different weather and terrain/soil environments.”

“We also wanted operators with experience operating competitive dozers and larger CTLs.”

The Arizona clinic course was conceived as eight different stations, each simulating a different task (like creating a driveway, a basement dig, side slope, etc.). Many of the simulations were set up as a hybrid situation — requiring dozing and lifting — to test Project Minotaur’s multi-use benefits. In every area, operators would get the chance to work with a Project Minotaur unit and dedicated dozers or CTLs.

There was one unique hurdle that the team had to jump before getting started, though.

“Nobody had any prior experience operating the new units, and we didn’t want that learning curve to bias their experience,” said Baldwin. “So we gave customers a good amount of time up front to just drive them around, do whatever they wanted to do, in order to get familiar with it.”

A CASE expert was assigned to each customer to help address any issues (large or small) that might emerge from the tests, as well as to capture real-time “why” feedback.

The multi-day format of the clinic gave the team the ability to make on-the-spot, minor adjustments in the clinic.

“After some initial operation, one customer wanted to change the pitch of the blade that we’d set based on our internal recommendations,” said Baldwin. “We did it and he loved it, so we made the adjustment on all of the other units in use for the test and everyone else really liked it, too.”

“I’d say more than three-fourths of the initial settings were aligned with customer expectations, and we were able to move the needle up on that number while the clinic was underway.”

The team left Arizona with a number of other refinements to explore, with many of them done in time for the next round of customer testing that will involve sending units to customer sites (some of whom participated in the clinic).

“Customers are very willing to tell us about problems,” explained Stacy Johnson, vehicle test engineer. “We got great insights from their comments during operation and at the debriefs, but their feedback also told us something that’s worth remembering.”

“They said they’d buy this machine.”